Trouble City | Population: 1. Amanda Wallace, Creative Director.

Ticketmaster | Make More Memories Live

 TICKETMASTER | Make More Memories Live

A New Pov

Ticketmaster hired Vayner to help relaunch its presence on social, and to help solve brand perception challenges. Over time, as we got to know the brand and its fans, we realized getting out to a live event takes a lot of effort. But it’s so, so worth it.

And knowing just how special it is to experience an event in person is where Ticketmaster can own the conversation.

Being there live hits different. It’s the sounds. The smells. The celebrations. The frustrations. The wave of emotions that hit you before, during, and after your favorite team plays, or your favorite musician performs.

“Make more memories live.”

We helped Ticketmaster launch its new brand platform in 2023. And there is so much more to do in 2024.

Two areas Ticketmaster feels comfortable exploring include their priority events and key partnerships (NFL, NBA, NHL), so that’s exactly what we’re doing. We’re out at games, leveraging trends to celebrate being there live, hype priority moments and products, and to turn it all into social-first, fan-first content.

In 2023, we quietly launched on TT, and are starting to gain momentum. The more we post, the more we feel collectively excited to position the brand in this wholly new way.

Recent favorites:

By filming at an actual NFL game, we were able to highlight a priority Ticketmaster product from a fan-first POV.

IG: 33.5K views

One of our biggest priorities in capturing fan content is showing up with knowledge about local fanbases. This means learning their rituals, their chants, their stadium foods, and yes…their dances.

This got 23k views on IG and a shoutout from the Falcons. 🏈🔥

Based off of NBA fan research, our strategists realized there are classic archetypes of fandom—especially in friends groups.

IG: 15.9k views

And we’ll keep building on this human truth throughout the NBA season.

We leveraged an upcoming Blake Shelton concert to educate fans about setting a reminder.

IG: 19k views

We decided to show people firsthand that nothing beats the sounds, the tastes, the vibes you get from being there.

This leveraged a popular trend of naming people in your video who then have to go and do something—the perfect way to launch Ticketmaster’s 2-for-1 Broadway deal.

We’re always trying to align product priorities with partnerships, so this was our chance to talk about app customization through the lens of the start of NFL season.

For YT, we first wanted to refresh the video that will live at the top of their page. This recap shares the energy of Ticketmaster’s summer collab with the Nets, while offering a slightly higher polish for the platform.

From ATL to a city near you.

So much more to come.