On May 5th, 2023, Indeed posted a video designed to reach new grads. This video recreated a popular viral format to avoid IP issues, but used the trending sound. Over the course of 1 month, the video steadily gained views and went viral. Graduation is a milestone, and one to be celebrated, but it also signifies a giant leap in a person’s life into adulthood and the working world.

282.6k views (TT)

6.2M views (IG Reels)!!!! With only $760 media spend.

This video leveraged the popularity of catchy motion graphics to talk about the importance of transferable skills. In a wildly unpredictable economy, people are thinking about their soft AND hard skills in an effort to stand out as they consider transitioning to new fields.

2M views (TT)

1M views (IG Reels) with a total $3900 media spend across two platforms

On of our most fruitful areas of exploration is the notion of workplace besties. In this video, we leveraged a trending TT sound to showcase what happens when your bestie betrays you at the most important time of the workday: lunch.

1M views (TT)

People search Indeed for jobs, but not everyone knows that what sets Indeed apart is its Career Advice. With complex UI, we decided to literally show people how to navigate to this key resource.

480.3k views (TT)

43.5k views (IG Reels)

At a time when people are working remotely and looking to travel post-pandemic, we decided to highlight the country-specific search functionality of Indeed job listings. We shot this against a green screen and leveraged SEO search words in the post copy, script and supers.

197k views (TT)

30.5k views (IG Reels)

In today’s stressful world, little treats can go a long way to staying happy. In this simple video, we show someone celebrating a tiny work victory (sending an email).

99k views (TT)

297k views (IG Reels)