Toyota | Prius Prime
To launch the Toyota Prius Prime on digital and social, we created POSSIBILITIES NOW. Think of them as TED talks...only de-motivational and hosted by an overly confident, self-proclaimed genius. We made more than 30, giving us the chance to strategically target people, like heavy metal enthusiasts....and lovers of...decisions. (Data-driven content is very scientific, best not to even think about how the sausage is made.)