Regal Cinemas | A Total Social Relaunch

In 2015, the creatives at Something Massive pitched Regal Cinemas on a new approach to social and digital. Our goal was to leverage the visual nature of platforms like Instagram and Snapchat, and to give Regal a clear POV that would help them stand out in a crowded movie marketplace. To do this, we created an identity we felt fit perfectly with both the brand and its fans. Overnight, Regal Cinemas became...

The Ultimate Movie Fan.

Regal | INSTAGRAM

On Instagram, we created a number of series to build out this "Movie Fan" POV. I was the sole writer on the Regal account for every platform, and never had so much fun writing social and concepting posts.

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REGAL | SNAPCHAT

For the first time ever, we launched Regal on Snapchat, creating ongoing quizzes that created an instant fan base. We teased quizzes on Instagram, creating a multi-platform experience and organic fanbase.

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REGAL | THE RESULTS

Regal is now at an all-time high with engagement on Instagram, YouTube, Snapchat and Tumblr. Typical likes and comments on Instagram went from 100-200 in 2014 to anywhere from 1-10k+ on any given post. Regal now has 106,000+ subscribers on YouTube, with 69+ million video views.

IN A WORLD....

...where movie fans can be hard to please, it looking like they're giving Regal's new POV two thumbs up, four stars, a standing O, a hundo on the Tomatometer...hard to tell how kids these days judge anything, but you'll find it.