Trouble City | Population: 1. Amanda Wallace, Creative Director.

About

In place of the obligatory "cool kid" headshot, let's take it back to June 28, 2015. Grateful Dead concert in San Jose, CA. The Supreme Court had just legalized gay marriage, and here comes this double rainbow. What a showoff, Jerry.

In place of the obligatory "cool kid" headshot, let's take it back to June 28, 2015. Grateful Dead concert in San Jose, CA. The Supreme Court had just legalized gay marriage, and here comes this double rainbow. What a showoff, Jerry.

 

TROUBLE CITY | IS AMANDA WALLACE

Why? Because when I was baby, I used to pile up the toys in my crib and hurl myself over the side to freedom. The nickname stuck.

I’m a Creative Director, leader, marketer, writer, and above all else, a mentor.

As a manager, I lead with positivity. I want my teams to feel heard and motivated to do the best work of their careers. I want them to grow, and above all, look out for each other.

I am lucky enough to be on the cutting edge of social media, and to be well-educated and well-versed in the bold, bucking-the-trend moves it takes for brands to genuinely resonate with Gen Z and Millennials. I feel grateful to have had the freedom to operate in a space where experimentation is encouraged, and in that space, have learned that cohorts, cultural context, and constant evolution matter above all.

What’s my next move?

To take on a substantial leadership position at a brand or agency committed to movement, a sustainable future, human and women’s rights, and relevance.

Proud mama of 2 basset hounds, I eat, breathe and sleep news, science, music, art, history and, of course, trouble.