The Moto Z3 isn't just any old phone. It's a phone with MODS that snap on to turn your phone into a projector, a Hasselblad camera, a speaker...etc.
It’s legit, and different from your average phone, so to launch this multi-talented device, we decided to target people based on their interests (and their place in the purchase funnel) and serve them videos that spoke to the specific phone feature/“mod” they’d be interested in.
For the movie buff, we served the projector mod. Music fanatics learned all about the speaker mod.
The more ads they saw, the further down the purchase funnel we pushed them, adding key details like phone and mod pricing over time.
I was ACD and sole writer on this far-reaching social campaign, doing everything from concepting to pitching to writing and overseeing production/post.
For a phone that offers a variety of ways to enhance your hobbies, we created over 100 deliverables and a social-first campaign that successfully showed people exactly how Moto Z3 amplifies the things people love.
